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i'm creative



welcomes you to the earth of powerful stories,
fearless talent & wondrous art



Blockchain Marketing



Leading the marketing operation and team to ensure growth and expansion of Shyft Network and Shyft DAO, and all Shyft products while accelerating ecosystem engagement and activity. Reinforcing and actively participating in business development, strategic partnerships, and fundraising efforts.


Client: Shyft Network, Shyft Federation, Shyft DAO



CAOS @ Madsverse and NY Times Square



Participating in the international interactive exhibition CAOS at M.A.D.S. verse and New York, exploring the multidimensional connection between human chaos and cosmic order. Featured on New York Times Square.

Gallery: MADSVERSE
​Curator: M.A.D.S.



Seeds of Life @ Contemporary Venice



Participating at the 12th Venice Contemporary, blending technology, visual art, music, and literature, the Seeds of Life poetics creates a space that transcends traditional narrative blended with immersive neuroart.


Gallery: Palazzo Albrizzi-Capello, Venice
Curator: It's Liquid Group



Blockchain Ecosystem and Marketing



Leading the Ecosystem and Marketing efforts of the DeFi blockchain start-up Interlay, building the marketing and community infrastructure and management, content strategy and creation, winning the parachain slots on Kusama and Polkadot, and launching the first DeFi Bitcoin on Kusama.


Client: Interlay



The Big Telecommunication Rebranding



Leading the Brand Perception Change project of ITU, executing the qualitative survey and preparing special report on findings and recommendations for next-steps and roll-out.


Client: International Telecommunication Union (ITU)



Startup Rebranded: showcase beauty



Developing creative content strategy and a new brand narrative, conceptualizing the rebranding and repositioning of showcase, an indie beauty startup for skincare, makeup and wellbeing.


Client: showcase beauty, UK



International SDG Campaign: #YouNeedToKnow



Disrupting the flow of traditional marketing and communication, and creating new tools, techniques and alliances to raise awareness, create memorable experiences and provoke change. Conceptualizing, building digital platform and leading the #YouNeedToKnow campaign on the 17 Sustainable Development Goal throughout the world.


Client: Perception Change Project, UN Office at Geneva

Photo: Dufry, UK



Digital Exhibition: Love My Body



Participating in the international interactive art exhibition Love My Body at M.A.D.S. Milano, a tribute to the power of women's freedom of self-expression.


Gallery: M.A.D.S.



Refugees' Social Platform: Tracks: Humans in Motion



Concept, development of business strategy and creating partnerships for the UNHCR storytelling platform for refugees whose lives are drastically changed by the worst emergency crises of our times. TRACKS is the first unique refugees' digital storyworld where stories are by and about refugees.


Client: UN High Commissioner for Refugees(UNHCR)

Photo: UNHCR



#ILO100 visual campaign



Concept development, partnerships, implementation and coordination of the campaign and series of communication initiatives marking the 100-year anniversary of ILO aiming at bringing the world of work to the people. The campaign has run in180+ countries with Switzerland as a special host.



Client: International Labour Organization (ILO)

Photo: ILO/Marcel Crozet



ArtWorks Special Programme



Rebranding and implementing new modus-operandi of the ILO artists' engagement programme ArtWorks, managing the project and bringing on board new talent, curating the online presence and producing AW Quarterly.


Client: International Labour Organization (ILO)

Photo: ILO



Digital Storyworld: Her Time



Concept, business strategy and planning, identifying and selecting key partners for a storytelling platform of a major luxury brand, focusing on the art of living and the role of women as trendsetters, influencers and agents for change and success.


Client: OMEGA



Exhibition: Colors of Life



Colors Of Life mixed-media art of eppla lemonada exploring the connection between flowers, human emotions, myth and psychology of color.


Represented by: ONE Gallery



Private Social Club: Time for Women



Concept development, production management, creative partnerships and content curation of Omega's online private social network for leading women. Coordination of series of cultural soirees in various exquisite locations around the world.


Client: OMEGA

Partners: Quince Partners, David Carson Design



Communication Strategy for Change



Developing communication strategy and manual, integrating a new brand perception approach, tools for change and innovative creative assets.


Client: ILO Employment Intensive Investment Programme Photo: EIIP



Special Advisor: impossible 2 possible



Strategic advice on concept development and media partnerships for the eco-educational movement i2p in close collaboration with its founder - the ultra marathon runner and environmentalist Ray Zahab.


Partner: impossible2possible (i2p)

Photo: i2p



Creative Communication: The SDG Lab



Creating user friendly communication to tell the story of the SDG Lab; preparing strategy and branding; creating visual identity for the major initiative Dare To Share; producing communication products (report, film, etc.); strengthening the Lab's digital presence.


Client: The SDG Lab, UN Office at Geneva (UNOG)



Executive Producer: Feathers To The Sky



Executive Producer of the short film looking into the importance of education in the children's world, directed by Leonardo Ricagni. Official Selection for Tribeca Film Festival, Cannes Film Festival, Santa Barbara Film Festival among many others.


Partners: United Nations Development Programme (UNDP), Carnegie Corporation of New York

Photo: Leonardo Ricagni



Co-Executive Producer: Running The Sahara



Co-Executive Producer of the feature film directed by the Academy Award winner James Moll, that chronicles three marathon runners' voyage across the entire Sahara desert for 111 days. The film was produced and narrated by Matt Damon who aimed at bringing awareness about the water crisis in Africa.


Partners: United Nations Development Programme, Live Planet, Carnegie Corporation of New York

Photo: Live Planet



Art Installation & Worhshop: Land Of Wishes



Art workshop installation on storytelling through physical space with the participation of students from industrial, communication and fashion design; part of the Week of All Possible at the University of Arts and Design, Geneva.


Partner: University of Arts and Design, Geneva (HEAD)

Photo: Daniela Retana




Wearable Stories: Time Jewels + Dreaming Hats



Concept and creation by eppla lemonada and exhibited at one of the most prominent concept stores in Switzerland - Septième Etage, Geneva. Exploring the connection between human emotions, myth and believes.


Exhibition: Septième Etage, 2014,2015,2016,2017



Producer: The Adventures of Charlie&Moon



Producer and writer of the feature animation The Adventures of Charlie & Moon in collaboration with the renown writer/producer Martin Meader. Addressing major human and environmental issues, this is a story of true friendship between a boy and an eagle, a magical and adventurous journey of self-discovery, courage and love.

Leading the marketing campaign of the book in the USA. Winner of the 2010 Google Online Marketing Challenge Award.


Co-producer: Bizz-Buzz Productions
Artwork: Jim Henson's Creature Shop





Executive Producer: BLING: A Planet Rock



Executive Producer of the feature documentary Bling: A Planet Rock, directed by the Raquel Cepeda, that takes a hard-hitting look at how the flashy world of commercial hip-hop played a significant role in the 10-year civil war in Sierra Leone, West Africa. Most watched documentary on VH1 for 2007.


Partners: United Nations Development Programme (UNDP), VH1, Carnegie Corporation of New York, Djali Rancher Productions, Article 19 Films



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